Strategies & Concepts that Expand Your Reach
Analyze

Here we conduct a program audit, looking inside and out:

  • Analyzing your current marketing activities and their effectiveness
  • Researching your market, environment and top competitors
  • Identifying your most profitable customers, high potential donors and business lines
  • Evaluating your brand, including presentation and impact
Conceive

This is the strategic planning and branding exercise, in order to define what makes you unique:

  • Determining key messages
  • Identifying where your ideal customers, clients, donors and volunteers are and how to reach them
  • Targeting areas for improved profitability and development
  • Creating marketing campaigns, and business development and donor relations plans
Integrate

It’s now time to raise your profile and integrate your brand.

Whether through advertising, PR, content marketing, thought leadership or a variety of other activities, we ensure your efforts are focused for the best results.
Act

It’s about analyzing, strategizing and integrating.

How can we help you ensure your approach considers each important segment to improve your bottom line? Or perhaps you’ve already conducted these exercises and now just need help integrating? Let’s chat.

Latest Blog

Lean Management
Do front-line staff understand how they impact bottom line? Do their leaders?
November 27, 2016
The Lean philosophy is taking off in new industries outside of manufacturing, but an organization doesn't need to implement a program like Lean to reap the benefits of working closely with front-line staff to ensure that changes in processes, services and products support what the customer needs, first and foremost.
Competitive Intelligence
My Brain Trust Weekly: Establishing an Effective Competitive Intelligence Program
November 9, 2016
Analyzing your competitive environment before undertaking any new marketing strategy is critical. Although it's sometimes a battle, there's just no way that a company or professional service provider can effectively differentiate themselves and target their resources without knowing exactly how their competition is doing so [...]
LinkedIn for Lawyers
The Low Hanging Fruit for Lawyers? Take a Bite Out of LinkedIn [4th Ed.]
October 23, 2016
LinkedIn continues to release new features that are useful to helping lawyers showcase their expertise and market their services [...]
  • "It was a real pleasure to get the chance to work with Leslie and have someone take the guesswork out of marketing. She 
provided me with a comprehensive yet manageable approach to marketing myself and each step along the way has improved my business."
    - Nathan Walsh, Naturopathic physician
  • “We were piloting the expansion of a 20+ year old program into a new direction and needed to navigate messaging around this expansion to avoid alienating longstanding partners even while we attempted to woo new partners. Leslie came up to speed quickly, and accurately assessed the risks and opportunities. She did thorough and creative work in laying out environment in which we were dealing and giving us helpful recommendations for our message.”
    - John Kim, former COO, Northwest Regional Primary Care Association; current Executive Director, Seattle Jobs Initiative
  • Leslie is quite simply the most capable marketing director with whom I have worked in 20 years. She has an innate ability to quickly develop an in-depth understanding of a target market, and she then creates innovative approaches to reach and capitalize on that market. She and I worked together to create a new practice group at our law firm to assist Native American clients. Leslie crafted a comprehensive marketing strategy and firm now has a nationally-recognized Native American practice and our revenues from this client base have increased dramatically.”
    - Greg Guedel, Partner, Foster Pepper PLLC
  • "Leslie Larson helped our nonprofit coalition create a marketing and communications plan that made a huge impact. We had tried doing that work before but never got a finished product that was sustainable until we found Leslie. Leslie is an excellent listener, with an ability to latch onto a client's vision and stay true to it. I appreciated her attention to detail and how reliable she was. She kept us on track and asked all the right questions. I can't say enough about how much we valued her work."
    - Debbie Lacy, former Marketing Coordinator, Eastside Human Services Forum
  • “Leslie not only managed a highly functioning department, but personally supported individual departments, ensuring that all marketing/communication needs were met. She led a successful brand roll out and was the “voice of Evergreen”, representing the organization in the media, including the handling of several crisis communications. Leslie is an outstanding representative for an organization, highly effective communicator, creative in her approach and a strategic thinker. “
    - Laurene Burton, Administrative Director, Governance & Comm. Services, Evergreen Healthcare
  • “Leslie Larson is the consummate Marketing and Communications professional. She has excelled in her career due to her in-depth knowledge and application of Marketing principles and practices and, her continuous improvement philosophy, both professionally and personally. Her verbal and written presentations are simply impeccable. Leslie is a politically savvy spokesperson. She is an insightful crisis communication's leader, aware of the myriad of business influences that contribute to positive community and public presentations and relationships.”
    - Nancie O'Neill, former Director of Organizational Learning, Starwood Hotels & Resorts Worldwide, Inc./ Westin Hotels & Resorts
  • “I worked extensively with Leslie in my role as the Chair of the Litigation Group at Foster Pepper. Leslie was instrumental in coordinating a number of in house business development events, responses to requests for proposal, and helping with individual practice plans. She is intelligent, experienced, and has a great attitude.”
    - Jeff Frank, Managing Partner, Foster Pepper PLLC

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