Strategies & Concepts that Expand Your Reach
Analyze

Here we conduct a program audit, looking inside and out:

  • Analyzing your current marketing activities and their effectiveness
  • Researching your market, environment and top competitors
  • Identifying your most profitable customers, high potential donors and business lines
  • Evaluating your brand, including presentation and impact
Conceive

This is the strategic planning and branding exercise, in order to define what makes you unique:

  • Determining key messages
  • Identifying where your ideal customers, clients, donors and volunteers are and how to reach them
  • Targeting areas for improved profitability and development
  • Creating marketing campaigns, and business development and donor relations plans
Integrate

It’s now time to raise your profile and integrate your brand.

Whether through advertising, PR, content marketing, thought leadership or a variety of other activities, we ensure your efforts are focused for the best results.
Act

It’s about analyzing, strategizing and integrating.

How can we help you ensure your approach considers each important segment to improve your bottom line? Or perhaps you’ve already conducted these exercises and now just need help integrating? Let’s chat.

Latest Blog

My Brain Trust Weekly: Effective Leadership
May 11, 2017
What makes a good leader, and what does one do if they believe they're working for an organization with a leader who is not ready - or worse - is not ethical? The far-reaching impacts on the company, its employees, and shareholders, cannot be understated [...]
Image credit: lightwise / 123RF Stock Photo
Devil’s Advocates: Truly Evil or Heaven Sent?
May 1, 2017
We've all had that great idea for a work innovation shot down by a colleague with a laundry list of issues arguing against us. This person is a thorn in your side, puts you on the defensive, and generally makes your life miserable. But viewed another way, this person can be your greatest ally. After all, isn't it better to work out the kinks in your idea earlier rather than when the boss is evaluating it? [...]
Do You Have a Networking Strategy?
April 25, 2017
A job well done is only one component to bringing in new clients and hitting billable hour expectations; in an increasingly competitive industry, getting out of the office and in front of referral sources and potential new clients is more important than ever [...]
  • "It was a real pleasure to get the chance to work with Leslie and have someone take the guesswork out of marketing. She 
provided me with a comprehensive yet manageable approach to marketing myself and each step along the way has improved my business."
    - Nathan Walsh, Naturopathic physician
  • “We were piloting the expansion of a 20+ year old program into a new direction and needed to navigate messaging around this expansion to avoid alienating longstanding partners even while we attempted to woo new partners. Leslie came up to speed quickly, and accurately assessed the risks and opportunities. She did thorough and creative work in laying out environment in which we were dealing and giving us helpful recommendations for our message.”
    - John Kim, former COO, Northwest Regional Primary Care Association; current Executive Director, Seattle Jobs Initiative
  • Leslie is quite simply the most capable marketing director with whom I have worked in 20 years. She has an innate ability to quickly develop an in-depth understanding of a target market, and she then creates innovative approaches to reach and capitalize on that market. She and I worked together to create a new practice group at our law firm to assist Native American clients. Leslie crafted a comprehensive marketing strategy and firm now has a nationally-recognized Native American practice and our revenues from this client base have increased dramatically.”
    - Greg Guedel, Partner, Foster Pepper PLLC
  • "Leslie Larson helped our nonprofit coalition create a marketing and communications plan that made a huge impact. We had tried doing that work before but never got a finished product that was sustainable until we found Leslie. Leslie is an excellent listener, with an ability to latch onto a client's vision and stay true to it. I appreciated her attention to detail and how reliable she was. She kept us on track and asked all the right questions. I can't say enough about how much we valued her work."
    - Debbie Lacy, former Marketing Coordinator, Eastside Human Services Forum
  • “Leslie not only managed a highly functioning department, but personally supported individual departments, ensuring that all marketing/communication needs were met. She led a successful brand roll out and was the “voice of Evergreen”, representing the organization in the media, including the handling of several crisis communications. Leslie is an outstanding representative for an organization, highly effective communicator, creative in her approach and a strategic thinker. “
    - Laurene Burton, Administrative Director, Governance & Comm. Services, Evergreen Healthcare
  • “Leslie Larson is the consummate Marketing and Communications professional. She has excelled in her career due to her in-depth knowledge and application of Marketing principles and practices and, her continuous improvement philosophy, both professionally and personally. Her verbal and written presentations are simply impeccable. Leslie is a politically savvy spokesperson. She is an insightful crisis communication's leader, aware of the myriad of business influences that contribute to positive community and public presentations and relationships.”
    - Nancie O'Neill, former Director of Organizational Learning, Starwood Hotels & Resorts Worldwide, Inc./ Westin Hotels & Resorts
  • “I worked extensively with Leslie in my role as the Chair of the Litigation Group at Foster Pepper. Leslie was instrumental in coordinating a number of in house business development events, responses to requests for proposal, and helping with individual practice plans. She is intelligent, experienced, and has a great attitude.”
    - Jeff Frank, Managing Partner, Foster Pepper PLLC

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