The Brain Trust Weekly – 2014 Marketing Trends and Predictions

‘Tis the season for marketers to develop their strategic plans for 2014. To do so effectively, you must be aware of marketing trends – what’s working, what’s not, and how you can use this information for your business. Here are some great Brain Trust resources covering a variety of disciplines to assist you as you review your current activities and determine where to focus resources in the coming year. Go forth and conquer!

Brand And Marketing Trends For 2014 (Forbes)
It was management consultant, Peter Drucker, who advised the best way to predict the future was to create it. Creating new things being difficult, the next best way is to have access to validated and predictive loyalty and emotional engagement metrics to help point the way. Happily, we do. And after examining over 100,000 consumer assessments, we’ve identified 14 critical trends to help marketers create their own, successful futures next year.

6 digital marketing trends to watch out for in 2014 (MoneyControl.com)
As the curtain rings down on 2013, small businesses are looking back at what worked for them and what did not. One of the most critical changes in marketing strategy has been in the digital realm over the last few years. Take a look at some of the big trends that will mark 2014, to decide whether it’s worthwhile incorporating them into your marketing plan.

Six 2014 Public Relations (PR) Trends to Watch (Shift Communications)
Here’s our shot at what looks good for 2014 in the world of PR and marketing. Let’s consult the crystal ball!

4 Trends Paid Search Marketers Must Address in 2014 (Search Engine Land)
In 2013, the introduction of Google’s enhanced campaigns and a successful Twitter IPO underscored an unpredictably exciting year for online marketers. These milestone announcements, the continuous growth in digital advertising spend, and the shifting attention of consumers across devices and channels have provided clues to what online marketers can expect in 2014. Let’s take a tiny glimpse into the future and make four predictions about where digital advertising is going next.

6 Marketing Trends That Won’t Vanish in 2014 (B2B Community)
Even in today’s fast-paced marketing world, we’re not just going to see dramatic changes just appear out of nowhere; rather, we may see certain trends grow and develop (while others drop off the radar) in a fluid and ongoing way. That’s why rather than make obscure predictions for occurrences that may possibly happen in 2014 and beyond, I feel it is more appropriate to look back over the last year, and assess with the benefit of hindsight the shape we expect things to take over the coming 12 months.

INFOGRAPHIC: 20 Captivating Marketing Statistics that Will Drive 2014 (PRNewsOnline)
WebDAM recently aggregated several reports and has predicted 20 key trends for marketers to watch out for next year.  Digital budgets will see robust growth next year and social networking will most likely be paramount.

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