September 11, 2017
You must evaluate what the relationships are - then you can strategically determine the influencers who can turn the relationships into new or additional business[...]
August 19, 2017
There are many implications beyond just intergenerational communication of eliminating cursive handwriting from public school's curriculum [...]
August 6, 2017
Pinterest is not just for products, and it doesn't have to be just about fashion. There are ways for B2B marketers to utilize this burgeoning platform, and make it about content and services as well [...]
July 18, 2017
We have to recognize that human beings are built for personal relationships and that a true connection cannot be duplicated any other way but in person [...]
Video Marketing
June 30, 2017
If you're still in the camp that thinks video marketing is not an important component of your marketing strategy, you should think again. More users, are watching more videos, more frequently than ever.
June 15, 2017
Whether personally or professionally, integrity will make or break you - it defines your personal brand, it defines your company brand [...]
May 24, 2017
The flexibility that being a marketing consultant provides through control of schedule, the kind of work you do, and who you work with, has changed my life [...]
May 11, 2017
What makes a good leader, and what does one do if they believe they're working for an organization with a leader who is not ready - or worse - is not ethical? The far-reaching impacts on the company, its employees, and shareholders, cannot be understated [...]
Image credit: lightwise / 123RF Stock Photo
May 1, 2017
We've all had that great idea for a work innovation shot down by a colleague with a laundry list of issues arguing against us. This person is a thorn in your side, puts you on the defensive, and generally makes your life miserable. But viewed another way, this person can be your greatest ally. After all, isn't it better to work out the kinks in your idea earlier rather than when the boss is evaluating it? [...]

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