My Brain Trust Weekly: The Power of Blogging



My Brain Trust Weekly: The Power of Blogging
October 28, 2017

Are you a business owner who wants more customers? Or an executive, lawyer, accountant, doctor, or [fill in the blank] who wants potential clients to view you as a thought leader or expert in your field? No? Then you can exit this post and good luck to you… you’ll need it.

If you answered yes, when was the last time you updated your blog? What? You don’t have a blog? Then you need to seriously rethink your marketing strategy because as the statistics below overwhelmingly show, blogging is one of the top ways to reach your targets. It is part of a strong inbound marketing strategy, and an expected form of your online presence. Without one, you are losing credible leads to your competitors.

According to Gary Dekmezian in Huffington Post’s Why Do People Blog? The Benefits of Blogging, “Businesses create blogs primarily to expand their online presence, connect with potential customers, promote their brand in a positive conversation, and even generate online revenue. Beyond the immediate results, businesses use content marketing to rank their posts in search engines, thereby generating residual leads and revenue.”

Further, Dekmezian says, “A blog can be utilized as a platform to showcase your knowledge and expertise. Publishing blog posts that are accurate, timely, relevant, and informative will eventually get the attention of industry insiders and earn you recognition as an authoritative source and thought-leader.”

Customers want to know what you or your company is about. It’s no longer just about the quality of a product or service, it’s about your or your company’s point of view. For a business, a huge percentage of those with a blog acquire more customers, says Hubspot. And for individuals in professional services, health care, and other sectors, blogging showcases their expertise, personality, and outlook.

But don’t just take my word for it; check out the Brain Trust resources below who provide powerful data on the subject and well as examples of those who do it well.

Beginners’ Guide to Blogging (Moz)
As web publishing has gotten easier, blogs have become more prevalent. Individuals with little to no technical experience can start up and run a blog using any number of different platforms. Consumers read blogs at greater rates now than ever before. Exact numbers are difficult to find, given how widely distributed blogs are, but there are more than 33 million new posts each month using WordPress alone.

15 Best Practices for an Awesome Company Blog (Volume Nine)
Whether your company has decided to start its first blog or you’ve been blogging for a while, you’re on the right track! A company blog, when done correctly, has the power to drive organic traffic to your site, increase your search rankings, position you as a thought leader in your industry, and, ultimately, boost your sales. However, these awesome results are dependent on whether your blog follows some key company blog best practices. If not, you may just be wasting your time with those occasional posts you write. To help you out, we’ve put together a comprehensive guide to company blog best practices. It’s long, but your bottom line will thank you in the end.

9 B2B Blogging Myths That Are Still Alive in 2017 (The Whole Brain Group)
With all the plethora of best-practices listicles out there, you’d think most businesses would find blogging to be a cinch. But the fact is, there are plenty of blogging myths that are still alive and well in 2017. Are you buying into any of these common blogging myths?

How to Write a Blog Post (That Actually Gets Read) (Shopify)
Blogging lets you teach, inspire, and engage an audience—even drive traffic to your products—at scale. It gives individuals and brands an accessible way to share their voice. But that same ease also makes it hard to stand out, especially on an internet where it’s estimated that over 2.73 million blog posts are written every day and video seems to be the biggest crowd pleaser. But that doesn’t mean the blog post is dead. The fact that you’re reading one right now is proof. It just means you need to take a different approach if you hope to rise above the noise.

Blog Marketing: What Is It and How to Do It (The Balance)
Blog marketing is the process of reaching your home business’ target market through the use of a blog. Initially, business owners had a blog separate from their websites, but today, you can easily integrate the two to make it easier for you to manage, as well as easier for visitors to access. Many business owners use a blogging platform, such as WordPress, for both their site and blog. Further, as blogging has grown in ease and popularity, many people have created businesses from blogging all on its own (as opposed to having a business first and then blogging). For example, some food blogs are businesses in and of themselves.

Posted in:
business development
content marketing
lead generation
thought leadership

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