Video Marketing

My Brain Trust Weekly: Video Marketing


Video Marketing

My Brain Trust Weekly: Video Marketing
June 30, 2017

If you’re still in the camp that thinks video marketing is not an important component of your marketing strategy, you should think again.

According the Marcus Wild, a video marketing strategist,  “When assessing the market for video, marketing numbers tell the story well. More users, are watching more videos, more frequently than ever.” Wild’s statement is confirmed by ThinkwithGoogle, whose 2017 research shows that nearly 50% of internet users look for videos related to a product or service before visiting a store.

Even within companies themselves, video is also proving to be important, as 75% of executives told Forbes that they watch work-related videos on business websites at least once a week.

Video provides an relatively inexpensive and powerful opportunity to tell your company’s story in a variety of ways, and should be an important part of your strategy. For individual practitioners, video is an excellent way of showcasing personalities and expertise, thus connecting with potential clients so they’ll pick up the phone and call.

In doesn’t matter your industry – video can be used effectively no matter what you do. Still a skeptic? The following resources provide more proof and information on how to get started:

The Benefits of Video Marketing in 2017 (Business2Community)
With many companies looking to find that last piece of their marketing plan that will help them be successful, many are turning to video marketing. Statistically, it’s no surprise since as many as 76% of business owners and marketers have said video has a direct impact on their business. When it comes to actually utilizing the platform, you’ll find that the benefits of video marketing in 2017 far outweigh many other platforms for content.

Video Advertising Trends of 2017 (MarTech Advisor)
As marketers, we’re always on the lookout for newfound ways to create lasting impressions. In a sea of possibilities, video stands above the pack: more than just a beneficial medium, video is, unequivocally, an advertiser’s most valuable asset.
As I reflect on what led us to this moment, I’m looking back on 2016, “the year of video,” and tracing how the trends of this past year will continue to magnify in 2017 and beyond.

50+ Must-See Video Marketing Statistics for 2017 (Blue Corona)
Business owners stand on a pivotal point in video marketing, where web-based content is view more frequently and at a higher volume than TV-based content. This marks a huge paradigm shift for marketers who have been used to the forced audience captivation of commercials. Not only does web-based video require a completely different strategy and a completely different production and publication process, it also needs to be quick.

Facebook’s Video Strategy Nets 1,055% Higher Share Rate Than YouTube (VentureBeat)
Facebook is determined to catch and pass YouTube in the video wars. In 2015, VB Insight studied both platforms and found that YouTube was still 11X bigger than Facebook. At the time, Americans spent an aggregate of 8,061 years on YouTube, compared to 713 years watching video on Facebook. But with automatic video plays in the feed by default, and a design that downplays the importance of other video platforms, Facebook has been clawing away at YouTube’s dominant position.

Top 15 Best Video Editing Software for 2017 (Beebom)
Gone are days when creating a short film or documentary was a task of technical expertise and one should be quite a professional to deal with editing and related tasks. Now, however, after dawn of all these revolutionary technologies and their day-to-day applications, video editing too has become an easy-to-accomplish task, if you know which video editors you should use. A huge number of video editing software available in industry — both paid and free —, it will be probably a tough task for you to choose one editing tool from the list and then to accomplish your editing task!

So, what are you waiting for? Tell the world your story.

Posted in:
video, content marketing
video, content marketing

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