My Brain Trust Weekly: Responsive Web Design

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My Brain Trust Weekly: Responsive Web Design
November 8, 2017

Part of my suite of services includes website strategy, where I typically develop the strategy around content and messaging as part of a larger strategic communication/marketing effort. I work with several website design and development vendor partners, with whom I have experience and explicit trust. In several client meetings recently we have a spent significant amount of time on the subject of ‘responsive design’, and why it is critical.

Wikipedia says that as the name suggests, Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

Essentially, it’s a design that can attractively acclimate to any screen resolution. It is the preferred method of making a website more accessible by virtually everyone:

  • Users don’t like dealing with a redirect, and downloading a dedicated app is a hard sell when they’re dealing with limited mobile disk space.
  • Multiple websites for a single domain become costly to maintain, and difficult to update as well. When you add an extra codebase, you also add more maintenance cost in the long-run. You’ll either need to deal with twice the work or use a server-side solution, both of which are more expensive than a responsive or adaptive site.

And as I cover in my Brain Trust Weekly on Mobile Marketing and Google’s New World Order, Google’s launch of a new ranking signal in April 2015 that measures a website’s responsive design and mobile-friendliness as its basis for its SEO ranking, there is no looking back.

Check out my Brain Trust Resources below for more on one of the hottest marketing trends today, and decide whether you can afford not to either revamp or rebuild your site with responsive design. And of course, should you need help, let me know.

5 Essential Reasons You Should Be Using A Responsive Website Design Now (Forbes)
With the stratospheric rise in the use of mobile devices. And the rise in the popularity of mobile phones; you’d be doing yourself a huge disservice if your website is not designed to respond and adjust to mobile and other devices. One quick way of doing this would be to use a responsive website design. It’s quick and easy. But, what’s a responsive website?

Five Responsive Design Trends That Are Changing The Web (UX Planet)
While the design of websites past may rouse a welcome nostalgia within us, it’s time we look towards the future at 5 responsive design trends that are changing the web now.

5 Best Practices For Responsive Website Design (Garrison Everest)
From a marketer’s perspective it’s like a branding guide for your website. It tells the browser how to interpret the HTML that contains the CSS. Why does this matter? It means that if creating a mobile-specific website or app is out of budget — you can still deliver a great experience through responsive design.

The 14 Best Examples of Responsive Web Design (Telepathy)
There’s a reason responsive web design (RWD) is the bee’s knees right now. It epitomizes everything that is UX— from easy-to-use navigation, simplistic and useful design, adaptive orientation and resolution, to lightning fast loading speeds. Using flexible grids and layouts, smart CSS and flat-out intuition, RWD responds to users’ needs in every way possible. It’s a UX design element that is incredibly broad-reaching and encompasses a variety of different types of websites among many different industries. Check out our showcase of excellent retail, music, editorial, tech and inspiration sites.

Responsive Web Design Mistakes You Should Avoid (3nions)
More than 60% of users are now accessing the web from a host of portable devices. As a result, website designers now have to take into account much smaller screens of varying sizes. The Designers tend to make some very common responsive web design mistakes that can put the success of the site at risk.

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mobile
design
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responsive

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