Experience & Leadership

LLarson 267_cropI have successfully marketed in various sectors including healthcare, professional services, hospitality, real estate and construction, employment, and nonprofits. Visit my Services page for a complete list of ways I can help you, and for a more personal look, visit my Up Close and Personal page.

Talk to those I have worked with over the years and they’ll tell you I’m passionate about my work and my clients, and my level of service is second to none. But don’t just take my word for it, see for yourself what they have to say on my Testimonials page. I consider my clients’ businesses and missions as my business and mission, and so just like you I’m dedicated to them.

Throughout this site you’ll find samples of my work over the years. My blog posts are intended to provide insight and useful information related to various business issues including leadership, culture, marketing, social media, donor engagement, human resources, public relations, customer service, lead generation, and new developments in the field.

I would love to put my skills and expertise to work to build awareness of and market you and/or your organization. How can we work together? Contact me and let’s talk.

Work Experience

Larson Marketing & Communications LLC
2012 – Present, Principal

Foster Pepper PLLC
2005 – 2012, Director of Marketing & Client Services

Williams Kastner & Gibbs PLLC
2002 – 2005, Director of Marketing

Evergreen Hospital Medical Center
2000 – 2001, Director of Public Relations

Windermere Services
1998 – 2000, Public Relations Manager

Westin Hotels & Resorts
1988 – 1998, Communications Administrator

Leadership

Seattle Jobs Initiative
Board of Directors, 2016 – Present

Greater Seattle Business Association
Membership & Engagement Committee, 2015 – Present

Make-A-Wish Alaska & Washington
Board of Trustees, 2011 – Present
Chair, Communications & Marketing Committee, 2013 – 2015
Member, Wish Granting Committee, 2015 – Present

Legal Marketing Association, Northwest
President, 2006
Member, 2002 – Present

Puget Sound Public Relations Society of America
President, 2002

Memberships

Association of Legal Administrators, Puget Sound Chapter

Greater Seattle Business Association

Legal Marketing Association, Northwest Chapter

Washington Health Alliance

Washington Nonprofits

Awards

PRSA Totem Award for “50 Ways to Celebrate CARE” campaign

Special Olympics of WA Volunteer of the Year for PR Counsel & Sports Coaching

Publications & Presentations

Marketing for Ongoing Success
AFP Advancement Northwest, September 15, 2016

A Boomer to Millennials: Lessons I’ve Learned, and Lessons I’d Offer
SKCAR Northwest REporter, May 2016

How Do You Know If They Really Love You?
PSALA Soundings, October 2015

Top Marketing Strategies for Nonprofits on a Limited Budget
Northwest Harvest Annual Conference, April 24, 2015

Top 5 Communications Strategies for Small Nonprofits
Washington Nonprofits Monthly Member Education, Sept. 5, 2014

Social Media for Law Firms and Lawyers
Puget Sound Association of Legal Administrators, Jan. 28, 2014

Underwriting Category Initiative – Legal
American Public Media, May 16, 2013