Leslie A. Larson Services

I am a Seattle area communications and marketing consultant with 25 years of experience providing services for the full marketing spectrum as outlined below. You are best served by undertaking all phases, as the audit and strategy phases fully inform the implementation phase and ensure that your marketing resources are targeted in ways that increase your bottom line. However, if you are already moving forward in the process, I can also help you focus and maximize your efforts.

 

It’s about analyzing, strategizing and integrating. How can I help you reach your goals? Let’s chat.

LLarson-019_web

1. Program Audits – Looking Inside & Out

→  Analyzing your current marketing and communications activities and their effectiveness
→  Researching your market, environment and top competitors
→  Identifying your most profitable customers and business lines
→  Examining your brand, including presentation and impact

2. Strategic Planning and Branding – Defining What Makes You Unique

→  Determining key messages
→  Identifying where your ideal customers and clients are and how to reach them
→  Targeting areas for improved profitability and development
→  Developing marketing and communications campaigns
→  Strategizing traditional and digital marketing and business development plans

3. Implementation – Raising Your Profile & Integrating Your Brand

→  Advertising, Creative & Media Buys
→  Annual Reports
→  Blogs
→  Business Development Coaching and Personal Marketing Plans for Executives, Attorneys and Medical Practitioners
→  Charitable Giving & Sponsorships
→  Communications and Marketing Plans
→  Community Relations & Public Affairs
→  Copywriting, Speech Writing and Content Marketing
→  Customer/Client Relations & Satisfaction Surveys & Audits
→  Design & Collateral
→  Directories, Listings & Rankings
→  Email Marketing

→  Employee Communications
→  Media Training
→  Networking & Presentation Skills
→  On-boarding and Integration of Lateral Attorneys
→  Public Relations
→  RFPs
→  Special Events, Seminars & Webinars
→  Speaking & Thought Leadership Placement
→  Social Media Engagement
→  Video Production
→  Websites, SEO & Mobile Optimization

Additional Services – In-House Marketing Support

I also provide in-house marketing services on a contract/interim basis, including:

→  Marketing Director
→  Marketing Program Audits & Evaluation
→  Marketing Department Infrastructure Development
→  Staff Recruitment