The Brain Trust Weekly: Video Marketing

If you’re still in the camp that thinks video marketing is not an important component of your marketing strategy, you should think again.

According the Business.com BlogIt’s no secret that online video has become one of the hottest trends in content marketing.”

The data on online video usage certainly backs up that claim:

  • Over 100 million Americans watch online videos each day, an increase of 43% since 2010. By 2014, online video could account for 50% of all internet traffic.
  • 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.
  • 70% of marketers cited video as their top investment priority for 2012.

Video provides an relatively inexpensive and powerful opportunity to tell your company’s story in a variety of ways, and should be an important part of your strategy. For individual practitioners, video is an excellent way of showcasing personalities and expertise, thus connecting with potential clients so they’ll pick up the phone and call.

In doesn’t matter your industry – video can be used effectively no matter what you do. Still a skeptic? The following resources provide more proof and information on how to get started:

5 Reasons You Should Use Video in Your Content Marketing (One Spoon at a Time)
Paul Wolfe makes a strong case that video should not only be a natural part of any Content Marketing strategy, but also that it has several distinct advantages over the kind of content that most content marketers use – written content.

5 Clever Ways Your Business Can Use Video To Drive Traffic (Unbounce.com)
This entertaining post explores some businesses that are using video in clever ways and in unusual places.

How To Generate Leads with Video Marketing (Mark Huber, SuccessontheFly)
Mark’s informative slideshare presentation outlines how to enhance your social media marketing by creating a short, shareable video – and implementing a mini-campaign around it to drive opt-ins.

3 Keys to Driving Demand with Video (David Rose, COO, MagnetVideo)
David makes the point that not all video is created equal, and reviews the importance of production. He provides several steps to follow to integrate video into your next demand generation campaign.

How To Use Online Video for Marketing (Hubspot)
Last but not least, Hubspot offers a free Video 101 e-book and kit to get you started.

So, what are you waiting for? Tell the world your story.

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