Up Close and Personal
“I have a passion for examining a client’s current business activity, revenue streams, and competitive environment, and then honing in on the best way to increase profitability and prospects for new business. This may include strategies to gain more work from current clients, or prospecting for new business – each situation is unique. It is what I do, what I love, and how I think.”
Leslie’s broad-based marketing and communications background lends itself well to ensuring that a company’s approach integrates all facets of its marketing activities, including traditional and digital marketing, brand identity, public relations and community relations, and business development.
She has in-depth experience working effectively with companies undergoing rapid growth, handling the public relations and corporate communications efforts for Westin Hotels & Resorts and Windermere Real Estate during which time both companies expanded to international and regional presences, respectively.
At Evergreen Hospital Medical Center, Leslie implemented a new brand identity, and guided the hospital through several crisis communications incidents during a tumultuous time in its history.
“Media relationships are critically important when representing an organization during rapid growth or an unexpected crisis – they can make or break your ability to tell your story,” she says. “And today, although the mediums have broadened, the basic tenets for an effective PR program have not changed. Creating and nurturing trust with journalists makes all the difference.”
She continues today to have strong relationships with the region’s foremost healthcare, legal, business, lifestyle and technology editors and reporters.
For two of Seattle’s largest law firms, Williams Kastner and Foster Pepper, Leslie developed both firm’s first-ever marketing department infrastructures, and implemented marketing programs that resulted in new national practices.
Greg Guedel, Chair of Foster Pepper’s Native American practice group said,
“Leslie is quite simply the most capable marketing director with whom I have worked in 20 years. She has an innate ability to quickly develop an in-depth understanding of a target market, and she then creates innovative approaches to reach and capitalize on that market. Five years ago, she and I worked together to create a new practice group at our law firm to assist Native American clients. Leslie crafted a comprehensive marketing strategy that included direct contact, seminar/webinars, social media, print and radio, and numerous other components. Our firm now has a nationally recognized Native American practice and our revenues from this client base have increased dramatically. Leslie’s competence, vision, and professionalism make her an ideal member of any organization seeking to expand its reach through effective marketing.”
She is extremely well connected in the Puget Sound region’s business and nonprofit communities, given her leadership for the Puget Sound Chapter of the Public Relations Society of America, Northwest Chapter of the Legal Marketing Association, and Make-A-Wish of Alaska and Washington. Additionally, she is an active member of the Greater Seattle Business Association, Washington Health Alliance, Women Business Owners, Legal Marketing Association Northwest, Washington Nonprofits and the Puget Sound Association of Legal Administrators.
Leslie is widely known for her focused, candid and energetic style. Now as a consultant, she is using her broad experience and passion for her craft to assist small- to medium-sized organizations and executives.
“Leslie Larson helped our nonprofit coalition create a marketing and communications plan that made a huge impact. We had tried doing that work before but never got a finished product that was sustainable until we found Leslie. Leslie is an excellent listener, with an ability to latch onto a client’s vision and stay true to it. I appreciated her attention to detail and how reliable she was. She kept us on track and asked all the right questions. I can’t say enough about how much we valued her work. I would highly recommend her to any business seeking to clarify their brand and communicate their message,” said client Debbie Lacy, Eastside Human Services Forum.
“Clients want, and have the right to expect, results,“ Leslie says. “I’m razor-focused on ensuring that resources are spent exactly where they should be for maximum results. I see my strength as helping clients move beyond a reactionary marketing approach to one that zeros in on exactly where the business is and then goes and gets it.”