Here we conduct a program audit, looking inside and out:
- Analyzing your current marketing activities and their effectiveness
- Researching your market, environment and top competitors
- Identifying your most profitable customers, high potential donors and business lines
- Evaluating your brand, including presentation and impact
This is the strategic planning and branding exercise, in order to define what makes you unique:
- Determining key messages
- Identifying where your ideal customers, clients, donors and volunteers are and how to reach them
- Targeting areas for improved profitability and development
- Creating marketing campaigns, and business development and donor relations plans
It’s now time to raise your profile and integrate your brand.
It’s about analyzing, strategizing and integrating.
I first met Leslie Larson when I was working to launch Private Practice Transitions, Inc., and she provided useful insight into ways I could market myself and my brokerage services to professional services firms seeking to sell their practices throughout the region. Several years later my business is booming, and I now recommend Leslie’s services to my clients related to development of the sensitive messaging that is critical when selling a practice, as well as to effectively rename it and broadly announce/market the transition and new ownership. She provides an invaluable service to my clients, and her work contributes to the success of the new practices going forward.Justin Farmer, President and Founder, Private Practice Transitions, Inc.
"Leslie Larson has been one of Ryan Swanson's best outside consultant hires in recent years because she gets results. The PR services and placements she has been able to provide our firm and our firm's attorneys have raised our profile in the Puget Sound business community on a variety of legal issues and business topics. Further, her training and counsel on time-sensitive, delicate client matters has proved valuable and has helped position our attorneys in a way where they can best protect our clients' best interests. The results Leslie has been able to provide have made a great impact on Ryan Swanson's marketing communications and PR goals."Jason Miller, Director of Marketing and Business Development, Ryan Swanson and Cleveland
"Leslie Larson has been handling Coldwell Banker Bain’s PR activities for more than three years and we’ve been very pleased with her work. Under her tutelage, the company, its leadership, and its brokers are now regularly cited as experts in the real estate field in Washington and Oregon, and our community involvement initiatives are now more well known. She has an innate ability to understand and uncover interesting story angles, and strong relationships with the media in which to position and pitch these stories which has garnered strong results and visibility for us. I would highly recommend Leslie to any organization seeking branding, PR or marketing services."Mike Grady, President and COO, Coldwell Banker Bain
"It was a real pleasure to get the chance to work with Leslie and have someone take the guesswork out of marketing. She provided me with a comprehensive yet manageable approach to marketing myself and each step along the way has improved my business."- Nathan Walsh, Naturopathic physician
“We were piloting the expansion of a 20+ year old program into a new direction and needed to navigate messaging around this expansion to avoid alienating longstanding partners even while we attempted to woo new partners. Leslie came up to speed quickly, and accurately assessed the risks and opportunities. She did thorough and creative work in laying out environment in which we were dealing and giving us helpful recommendations for our message.”- John Kim, former COO, Northwest Regional Primary Care Association; current Executive Director, Seattle Jobs Initiative
Leslie is quite simply the most capable marketing director with whom I have worked in 20 years. She has an innate ability to quickly develop an in-depth understanding of a target market, and she then creates innovative approaches to reach and capitalize on that market. She and I worked together to create a new practice group at our law firm to assist Native American clients. Leslie crafted a comprehensive marketing strategy and firm now has a nationally-recognized Native American practice and our revenues from this client base have increased dramatically.”- Greg Guedel, Partner, Foster Pepper PLLC
"Leslie Larson helped our nonprofit coalition create a marketing and communications plan that made a huge impact. We had tried doing that work before but never got a finished product that was sustainable until we found Leslie. Leslie is an excellent listener, with an ability to latch onto a client's vision and stay true to it. I appreciated her attention to detail and how reliable she was. She kept us on track and asked all the right questions. I can't say enough about how much we valued her work."- Debbie Lacy, former Marketing Coordinator, Eastside Human Services Forum
“Leslie not only managed a highly functioning department, but personally supported individual departments, ensuring that all marketing/communication needs were met. She led a successful brand roll out and was the “voice of Evergreen”, representing the organization in the media, including the handling of several crisis communications. Leslie is an outstanding representative for an organization, highly effective communicator, creative in her approach and a strategic thinker. “- Laurene Burton, Administrative Director, Governance & Comm. Services, Evergreen Healthcare
“Leslie Larson is the consummate Marketing and Communications professional. She has excelled in her career due to her in-depth knowledge and application of Marketing principles and practices and, her continuous improvement philosophy, both professionally and personally. Her verbal and written presentations are simply impeccable. Leslie is a politically savvy spokesperson. She is an insightful crisis communication's leader, aware of the myriad of business influences that contribute to positive community and public presentations and relationships.”- Nancie O'Neill, former Director of Organizational Learning, Starwood Hotels & Resorts Worldwide, Inc./ Westin Hotels & Resorts
“I worked extensively with Leslie in my role as the Chair of the Litigation Group at Foster Pepper. Leslie was instrumental in coordinating a number of in house business development events, responses to requests for proposal, and helping with individual practice plans. She is intelligent, experienced, and has a great attitude.”- Jeff Frank, Managing Partner, Foster Pepper PLLC